How AI is reshaping the gig economy

Gali Arnon, Chief Marketing Officer of Fiverr, says that generative AI is transforming the way we work, but that fears it will destroy the economy are overblown.

In an interview with ZDNet, Gali Arnon, the Chief Marketing Officer of Fiverr, a marketplace linking freelancers to job prospects, told me that while generative artificial intelligence is smart, its influence over the economy is restricted due to its task-specific abilities. Using Fiverr's data, Arnon pointed out that freelancers utilize AI as an enhancer for creative work rather than a substitute for human effort. She further explained that the AI's capability to accelerate manual and analog tasks fosters "new roles and opportunities"” Freelancers can dedicate more time to creative endeavors and interpersonal interactions.